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Daily Idea
PharmaTrack — Medicine Traceability via QR Code
Medicine serialization system via QR code allowing patients, pharmacists, and health authorities to verify a medicine's authenticity by scanning the packaging. Directly combats counterfeit medicines.
The Problem
30% of medicines sold in sub-Saharan Africa are estimated to be counterfeit, causing thousands of avoidable deaths annually.
The Opportunity
Pharmaceutical regulators (WAHO) are tightening traceability requirements, creating strong B2B demand from manufacturers.
The Concept
SaaS allowing pharmaceutical labs to print unique QR codes on packaging, with a traceability dashboard and citizen verification app.
The "Secret Sauce" (USP)
- Unforgeable QR code: asymmetric cryptography
- Free citizen app: 3-second verification
- Aggregated data sellable to health authorities
Minimum Viable Product (MVP)
To get started quickly:QR code system for 1 partner lab on 1 medicine line, with basic web dashboard and 500 test scans.
